Who we are
We are keen to see our society achieve gender equality since women’s rights are human rights.
Our Action Areas
Women in Environment protection and Climate Change
Globally, women due to their lower economic status and dependency on natural resources are more vulnerable to the effects of climate change than men. Women in Kenya, particularly those in rural areas, depend on natural resources for their livelihood as they are responsible for providing water, food and fuel.
Socio-Economic Empowerment & Financial Inclusion
Women are most of the poor in the world due to gender inequality that gives women a subordinate position in society, denies them access and control of resources and devalues their work. UN Women reports that globally, there are 122 women aged 25-34 for every 100 men of the same age group living in extreme poverty.
Women in Leadership and Decision Making
To achieve gender equality, women need equal access and participation in leadership and decision-making across all levels from the executive, legislature, judiciary and civil societies.
The highest level of power remains the furthest from achieving gender parity.
Women in Sports (Binti Sports)
Sports is a powerful tool that changes lives and provides livelihood opportunities for many. It also promotes gender equality as women in sports prove that men and women are equal by defying gender stereotypes and social norms. However, female athletes are more likely to be less paid, have fewer sponsors and little to no media coverage.
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We believe in gender equality as well as protecting and advancing women rights. Through our content, we strive to tell women’s stories and promote their dignity and well-being because women’s rights are human rights.